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Online ABC |
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| Account |
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| Access authorisation of a user. When you log on to the account, your user name and password are usually queried to be able to use the online range or certain functions/areas of a website. |
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| Acrobat Reader |
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| Freely available software by the Adobe company. The Acrobat Reader is for viewing and editing PDF files. |
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| Bit |
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| The smallest storage unit in data processing. A bit can have the value 0 or 1. |
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| Bookmark |
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| Is used in the same way as a 'real' bookmark. All browsers have bookmarks. They are used to load frequently used pages via mouse click. |
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| Button |
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| Clicking on a button (this term can also refer to a small advertising format) triggers actions assigned to the button, such as the transmission of an order form. |
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| Cache |
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| A temporary store on the hard disc for storing the data of web pages that were accessed. When a web page is called, your browser first checks if the page is already in the cache. A disadvantage is that the latest version of the page is not always displayed to the user. This can be avoided by regularly deleting the cache or reloading the page.
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| CGI |
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| Abbreviation for Common Gateway Interface. These are running programs that are embedded in HTMl pages and that trigger actions there. Guestbooks are programmed frequently with CGI in order to process the user's entries and display them on the HTML page.
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| Com |
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| Com stands for company. This domain extension is used mainly for the Internet addresses of companies. |
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| Cookie |
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| Cookies are alphanumerical identification characters that are transferred to the computer by the browser. They allow the system to identify a particular browser and provide certain functions. Our website requires cookies e.g. to display the shopping baskets. No security relevant data or address data is stored in the cookies. |
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| Download |
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| The storage of files or programs from an Internet server on your own computer.
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| Email |
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| Electronic mail = electronic post. Mail programs are for sending and receiving messages. Emails can contain text, graphics or sound and be sent all over the world. |
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| FAQ |
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Frequently Asked Questions.
A list of questions and answers on a particular topic. The user asks questions concerning information on the Internet. These questions are usually answered by the web administrator. The answers are available to all users. |
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| Favourites |
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| A term that is only used in the Internet Explorer. See "Bookmark" |
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| Firewall |
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| Security mechanism in a network that prevents unauthorised access. This task can be the responsibility e.g. of a proxy server. |
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| Flash |
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| A program by the Macromedia company for the design of multimedia web applications. A Flash Player is required to view such applications.
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| Frames |
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| Sub-division of a website into several independent sections. Frequently used in order to avoid having to load a website again when the contents change in another section. |
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| Freemail |
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| Free email address on the Internet that is frequently provided by search engines. Examples of major providers are gmx, web.de, yahoo or hotmail. |
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| GIF |
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| Abbreviation for Graphics Interchange Format. A conventional format for storing images correctly on the Internet that is supported by most browsers. Image sequences stored as GIF animation are particularly frequent. |
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| Home |
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| Abbreviation for the term homepage. Is usually linked to the start page of a website. |
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| Homepage |
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| As a rule, a homepage is the start page of a provider in the Internet. Private WWW sites are also referred to as homepage. |
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| Host |
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| Literally: Hosts are computers in the Internet that provide data and services or connect them to other computers. |
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| Html |
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| Hypertext Markup Language, the global standard for displaying multimedia contents on the World Wide Web. The special feature of hypertext are the hyperlinks. |
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| http |
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| http= Hypertext Transfer Protocol. Transfer protocol used by the World Wide Web. This protocol is used by browsers to identify HTML pages and display their contents. |
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| Hyperlink |
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| Links in HTML pages that refer to other documents or text segments. Clicking on a hyperlink establishes the connection. Hyperlinks are usually displayed in different font colours and are bold or underlined to make navigation easier for the user. |
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| Internet |
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| Worldwide, decentralised computer network; originally a military project for a message system on TCP/IP basis in the event of a nuclear worst case scenario. In the meanwhile, thousands of computers are connected via the Internet and communicate with each other via the Internet protocol. |
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| IP address |
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| On dialling into the Internet, every computer is assigned an IP address, a sequence of numerical values. This IP address is for the identification of the computer in the web. Normally, the user cannot see this address. |
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| IT |
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| Abbreviation for Information Technology. An umbrella term that combines all processes that deal with the processing and management of information. |
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| Javascript |
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| Javascript was developed to provide programmers of websites with a platform-independent language for good and clear navigation and that can improve websites visually by means of interactive graphics. |
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| JPEG |
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| Abbreviation for Joint Photographic Experts Group. Is used frequently in the Internet for displaying photographs and realistic illustrations. JPEG files have a good image quality in spite of a high compression rate. |
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| Link |
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| Cross-references in HTML pages that refer to other documents or text segments. Clicking on the link establishes the connection. |
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| Logfile |
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| Is used as the basis for the evaluation of an online advertisement or offer. A logfile logs the activities of the user on the website.
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| Login |
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| Refers to the process of registering at another server. Usually the user ID is queried to deny unauthorised persons the use of certain areas.
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| Modem |
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| A modem (made up of modulator/demodulator) converts digital data to analogue data information for analogue telephone lines. To make this data available to the user's PC, it is converted back to digital information.
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| Multimedia |
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| A combination of different types of information that can consist of text, graphics, sounds and moving pictures. This enables versatile usage options, such as e.g. flash animations with sound in the PC.
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| New Media |
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| Collective term for new media, such as the Internet, CD Roms, Flash, DVDs and PDF catalogues.
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| Newsletter |
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| Advertising and information in the form of letters via email. Interested persons can register at a provider with their email address and are then sent the newsletter of the provider at regular intervals. |
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| Offline |
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| A user is offline as soon as the user's computer is no longer connected to another computer in the web via modem / ISDN. The online range can then only be used if the user has previously downloaded websites for use offline. |
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| Online |
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| A user is online as long as the user's computer is connected to another computer in the web via modem / ISDN. For example when calling emails or surfing in a web shop. |
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| Password |
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| A secret key word. By entering the correct password on the server, the user is identified as authorised. |
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| PDF |
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| Portable Document Format - platform-independent file format by the Adobe company. The Acrobat Reader is for reading PDF files in the web. |
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| Popup window |
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| A new window that is opened by a link. Frequently used by online providers for advertising purposes. The size of this browser window can be determined individually. |
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| Provider |
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| Provider of Internet services. |
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| Proxy server |
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| The proxy server of a provider or a large company manages access to the Internet. It also serves as a cache for frequently accessed Internet sites. All queries from the Internet are stored on the proxy server's hard disc. Frequently accessed websites can thus be queried on the proxy server, which reduces loading times.
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| Screenshot |
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| A screenshot is a momentary recording of the current screen content. The term refers to the print version as well as the photographed version. |
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| Screen resolution |
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| The graphics card determines the resolution used by a monitor to display image information. The more pixels that can be displayed, the more colour information is visible. Normally, a resolution of 1024 x 768 pixels is used. |
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| Scrollbar |
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| The bar at the edge of a picture. The scrollbar is displayed when the contents of a website exceed the display area of the monitor. The screen can have vertical scrollbars on the right and horizontal scrollbars at the bottom. They ensure the reading of or navigation within the entire website. |
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| Server |
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| A computer on the Internet where information is stored that can be accessed by external computers at any time. A server can provide services to other computers (e.g. for WWW, FTP or email). |
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| Site |
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| The complete name of the Internet platform of a provider or company. |
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| SSL |
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| SSL stands for Secure Socket Layer. It was developed by the Netscape company and RSA Data Security. The SSL protocol ensures that data cannot be read or manipulated during transmission. The identity of an Internet site is also ensured. In addition to the Netscape Navigator, Microsoft's Internet Explorer and other browsers also support SSL. |
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| Thumbnail |
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| Term for very small graphical elements that can be clicked on in order to view the corresponding larger graphical element. |
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| Toolbar |
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| Function bar containing several icons that are linked to other websites.
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| URL |
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| Uniform Ressource Locator - the address under which a document can be found in the World Wide Web. The general syntax is: Data transfer method (e.g. http, ftp, Telnet), double slash (//), followed by the server address (www.kaiserkraft.de) and possibly path information to a certain file. |
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| User |
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| The user of websites on the Internet. |
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| User ID |
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| A user identifier. After entering it at the server along with the password, the user is given access to a certain area or online range. |
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| User name |
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| The user name is used to log on to a system and make use of the online options. The system uses the user name to check whether a person is authorised to log in. If the correct password is not used, login is denied to prevent the misuse of data. |
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| User tracking |
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| Tracking of user activities that is written into logfiles. Later, every step of the user can be traced on the Internet site in order to create a "customer profile". These activities can be used to control the display of elements on websites, e.g. alternative recommendations. |
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| Web tracking |
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Term for the measurement of the effectiveness of an
Internet site or of an advertising measure in the field of online marketing. |
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| Webmaster |
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| The webmaster is responsible for the functionality of an Internet site. |
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| www |
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| An information system based on hypertext links in the Internet, expanded by graphics and multimedia applications. It was the World Wide Web that made the Internet popular. Now nearly all Internet offers can be accessed conveniently via graphical user interface. In addition to plain text, multimedia can now also be displayed. |
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