E-business
KAISER+KRAFT was well prepared when E-commerce became
a major topic in European trade in 1999. In 1995, we had
already started to record our workshop, office and warehouse
equipment in a media neutral database. At present, more than
28,000 products are available electronically. Since 1997,
online shop contents and E-procurement catalogues have been
produced 'at the touch of a button' using this database. A
special Content Team was formed to generate, maintain and
further develop the product data. Due to many years of
experience, the catalogue contents have been improved in
quality on a continuous basis. Product descriptive text,
attributes, graphics and additional key words at item level
that help the customer find products are supplemented on a
constant basis. The use of an E-procurement system is dependent
on the quality of the product data. As an international mail
order specialist, KAISER+KRAFT thus bears a huge
responsibility to its customers. Effectively managing this
responsibility is, and will continue to be a core competence at
KAISER+KRAFT.
Should you have any questions, our E-commerce / E-procurement
team is available at all times!
Get in touch with us: Contact
References
We have been successfully working together with a number of
well-known large companies for many years now.
These include
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Market places
The electronic KAISER+KRAFT catalogue is now
available at several market places. These include open as well
as closed systems, such as:
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» A company of KAISER+KRAFT, Hoffmann Group,
Keller&Kalmbach,
Hagemeyer |
